Fresco
Case Study
Branding & Packaging
Company
Fresco, a pioneering brand in crafting plant-based food in Brazil, partnered with us to develop their brand identity, logo, and packaging to launch their product line.
A comprehensive brand study was undertaken, focusing on the exploration of various typography choices, and design elements to capture the essence of the brand effectively to create the logotype. This study aimed to establish a cohesive visual identity that resonates with the brand’s values and appeals to its target audience
Subsequently, an in-depth exploration of colors, illustrations, and design elements was conducted to craft the packaging, ensuring uniformity and adaptability across various retail environments.
Drag
After the yogurt’s success, Fresco diversified its product offerings and asked us to collaborate again, this time designing packaging for vegan butter, cream cheese, and a Brazilian creamy cheese known as requeijão.
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