Akaneo
Case Study
content campaign
Solutions
A content campaign promoting a comprehensive guide about product information management (PIM) including what it is and organizational benefits, among others using retargeting, paid social media, lead nurture, SEM and SEO blog posts. The results drove top of funnel lead generation and expanded distribution of the eBook internationally to the European market.
To amplify reach and drive traffic to the landing page, a series of retargeting banners, display ads, and paid social media posts were developed and strategically deployed.
A dedicated landing page was created to capture lead generation as part of our digital marketing strategy. This page serves as a focused destination where users are guided to engage with a clear call-to-action — download the ebook.
